What Google, ChatGPT & Reddit Mean for Personal Injury Marketing

Search is no longer just about Google rankings. It’s about AI discovery.
In this bonus episode from PIMCON 2025, Chris Dryer, founder of Rankings.io and host of Personal Injury Mastermind, breaks down how AI, LLMs, and shifting search behavior are redefining visibility for personal injury firms.

Chris shares what he’s seeing across 230+ PI firms: what’s working, what’s fading, and the non-negotiables firms must get right to avoid being left behind.

YOU’LL DISCOVER:
-Why 1.7B+ users are already searching with AI, and what happens when Google flips AI Mode on by default
-Where LLMs actually pull their information from (Reddit, Wikipedia, YouTube, Yelp & more)
-Why Justia and Super Lawyers now matter more than ever for AI visibility
-How Reddit works as a discovery engine, and how PI firms should approach it without getting burned
-The real role of reviews in Google Maps, LSA, and AI search
-Why content relevance, geography, entities, and case results still matter, but must be structured differently
-How YouTube, LinkedIn, Instagram, and Facebook feed AI discovery
-The growing importance of PMax as Google’s monetization engine for AI search

This isn’t about chasing hacks.
It’s about building authority, trust, and discoverability across the entire ecosystem that AI now learns from.
If you want your firm to dominate visibility in the next 6–12 months, this is the playbook.
🎤 This talk premiered at PIMCON 2025
🎟️ Join us at PIMCON 2026! Tickets are live at pimcon.org

Timestamps
00:00 Introduction: AI Discovery for Law Firms
01:07 Why 1.7 Billion Users Are Using AI Search
02:23 ChatGPT Test: Check Your Firm's Visibility
04:41 Google Search Reality: Directories Outranking Firms
05:57 Where AI Gets Data: Reddit, Wikipedia & Directories
07:31 Reddit Strategy: Building Karma & Providing Value
10:34 SEO Essentials: Content, Links & Reviews Strategy
13:35 Reviews Mastery: Getting 4.8+ Ratings
16:54 Yelp & Legal Directories: Justia & Super Lawyers
22:01 Social Media Optimization: Facebook, LinkedIn & Instagram
24:56 Wikipedia: The Ultimate Citation Source
27:46 Platform Rankings: S-Tier to D-Tier Breakdown
29:43 Action Plan: Dominate AI Visibility Now

ABOUT THE SPEAKERS:
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
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Chris Dreyer: Website: https://chrisdreyer.co/ | Instagram:   / chrisdreyerco  
Newsletters: The Dreyer Sheet:   / the-dreyer-sheet-6904866052933586944  
Books:
Personal Injury Lawyer Marketing: From Good to GOAT: https://www.amazon.co.uk/Personal-Inj...

Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.co.uk/Niching-Up-N...

Work with Rankings.io: Connect at https://rankings.io/contact