Marketing Legend: The True Future of AI in Marketing

In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.

Get a copy of Seth Godin's newest book "This is Strategy" here: https://seths.blog/tis/

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👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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⏰Timecodes ⏰

00:00 - Understanding Modern Marketing Misconceptions
02:52 - The Philosophy of Strategy
05:47 - The Importance of Focus in Marketing
09:04 - Games and Infinite Play in Business
11:57 - Empathy and Its Role in Strategy
14:47 - Navigating Systems in Business
18:05 - The Power of Time in Strategy
21:00 - Generosity and Authenticity in Business
23:50 - The Strategy Behind Book Publishing
29:10 - The Journey of Writing and Its Impact
31:35 - The Birth of Email Marketing
35:48 - The Importance of Focus in Business
39:55 - Understanding Long-Term Games
43:45 - The Transformative Power of AI
48:34 - Education and the Need for Change Agents
49:58 - Mastering the Art of Storytelling
53:50 - The Balance Between Hustle and Patience