2025 Housing Market Insights: Buyer Trends, Demographics & Where Your Business Should Focus

The real estate market is changing—fast. In today's Market Shares episode, Tony Blodgett dives into the latest 2025 NAR Home Buyer & Seller Survey and breaks down the key trends, shifting demographics, and opportunities that every real estate agent and mortgage professional needs to know.

From the collapse of first-time homebuyers to the rise of older move-up buyers, median buyer age now at 59, and the dominance of referrals and repeat clients, this episode is packed with actionable insights to help you adapt your strategy, capture the right buyers, and grow your business in today’s market.

Even first-time buyers will learn why it might be the right time to act, how down payment options have changed, and why homeownership remains one of the best long-term investments.

📊 Topics We Cover
Shifting buyer demographics and what it means for your business
The collapse of first-time homebuyers and why the average age is now 40+
Move-up and downsizing buyers: 45% of the market is ages 55–74
Buyer motivations: “right time to buy” vs. affordability
Median home tenure is 11 years—opportunities for refinance and cash-out loans
How referrals and repeat clients still generate 66% of business
Why social media, open houses, and direct mail rarely drive new clients
Cash purchases, down payment trends, and investment insights
Actionable tips for agents and loan officers to align with today’s market

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Tony Blodgett CMB NMLS# 72161 Company NMLS ID# 6606 Equal Housing Lender. Washington Consumer Loan Company License #CL-6606

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CHAPTERS
#1. 0:00 The 2025 Homebuyer Shift: What NAR’s Latest Survey Reveals
#2. 1:53 First-Time Homebuyers Are Disappearing: What the 2025 Data Means for Your Business
#3. 4:55 Why Buyers Are Moving NOW: Surprising 2025 Survey Insights You Need to Know
#4. 8:57 Where Buyers REALLY Find Their Agents in 2025 (And Why Social Media Isn’t It)
#5. 11:29 The Hidden Buyer Demographics of 2025: Are You Targeting the WRONG Audience?
#6. 15:00 Align Your Strategy with Today’s Buyers & Sellers: Key Takeaways from 2025 NAR Data
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