The One Business Strategy Brands From Apple to Louis Vuitton Have in Common
Автор: Design Leadership Network
Загружено: 2025-12-18
Просмотров: 18
Business thinker Francisco Javier López Navarrete, founder of Mindway and president of ELLE Education, brings a strategic lens to design leadership in this 20-minute master session from the 2025 Summit.
Introducing his concept of “the economics of desire,” López Navarrete explains how human aspiration drives purchasing decisions—and how creative leaders can articulate their value in ways that resonate with today’s evolving market. He shares a practical framework for positioning a design business along the spectrum of service, strategy, and innovation partner.
A concise and powerful guide to communicating value, reading cultural shifts, and leading with clarity.
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