How Madrid Design Studio Casa Josephine Approaches Interiors Like Movie Scripts
Автор: Design Leadership Network
Загружено: 2025-12-18
Просмотров: 16
At the 2025 Design Leadership Summit, Pablo López Navarro, cofounder of Casa Josephine, opened the doors to the studio’s acclaimed narrative-driven design process.
Trained in art history and cinema, Navarro reveals how Casa Josephine treats each project like a screenplay—crafting characters, plot, and mood before selecting a single material. Their approach, inspired by the concept of Gesamtkunstwerk (“total work of art”), results in deeply immersive interiors built through collaboration with master craftspeople.
Navarro discusses the power of story to clarify intent, align stakeholders, and differentiate a design firm in a crowded market. He also shares strategies for using narrative, craft, and holistic vision to enrich client experience and business value.
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