How Faith and Customer Service Built a $2M Plumbing Business

The episode of Adam Loveridge: Home Service Marketing Podcast, Luis Francisco, owner of Stashluk Plumbing Heating Services, shares his journey from immigrating at age 12 to acquiring the plumbing and HVAC company he worked at for 10 years. Luis discusses growing the business from 1.5 million to over 2 million in revenue through strategic marketing, customer retention, and faith-based principles. He emphasizes the importance of educating customers rather than hard-selling, maintaining strong relationships, and always having faith when facing business challenges. Luis explains his "why" - providing for his family and being a better father - and offers advice to aspiring service technicians about building clientele through hard work, respect, and genuine connections.

Chapter Timestamps:
0:00 - Faith and Customer Retention
0:33 - Introduction and Welcome
1:21 - Luis's Background Story
2:29 - Acquiring Stashluk Business
3:42 - Revenue Growth Journey
5:27 - Marketing Strategies Discussion
7:37 - SEO Investment Tips
8:32 - Customer Retention Focus
9:52 - Educational Selling Approach
11:02 - Technician Compensation Structure
11:36 - Core Values Discussion
12:22 - Understanding Your Why
14:13 - Million Dollar Deal
16:34 - Faith Through Challenges
18:12 - Service and Giving Back
19:48 - Future Exit Strategy
22:18 - Advice for Technicians

Takeaways:

One should never harbor trepidation regarding financial metrics; understanding them is crucial for growth.
It is significantly more cost-effective to retain existing customers than to acquire new ones.
Fostering long-term customer relationships necessitates an educational approach rather than aggressive sales tactics.
Recognizing one's fundamental motivations or 'why' can profoundly influence business success and personal fulfillment.
Investing time in educating technicians leads to better customer interactions and service quality.
Maintaining a positive outlook and faith in God's provision can motivate perseverance through challenging business phases.
Companies mentioned in this episode:

Blue Forge Marketing
Stash Luck Plumbing Heating and Air


Links referenced in this episode:

blueforgemarketing.com