# 108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

Most creative people secretly believe that branding is mostly fonts, logos, colours, and pretty packaging — something only “real” companies need.
But branding isn’t decoration. It’s direction. Branding helps your audience choose. And branding helps you choose.

When you see branding as a compass instead of a colour palette, it becomes so much easier to make decisions, attract the right people, and show up in a way that feels genuinely like you.
In this episode, I explore what small creative business owners often get wrong about branding, what Brand the Change teaches us about shaping how people think and feel about your work, and why your values, your behaviour, and your way of showing up matter far more than a perfect logo.
No corporate jargon, no personality clichés, and absolutely no pressure to be online all the time — just a kinder way of making your brand work with you, not on top of you.

🎧 Welcome to the Pattern Shift podcast!
This is where coaching, creativity, and community come together for fiber & craft-loving folks building thoughtful, values-driven businesses.
I’m Saskia de Feijter — creative life & business coach and founder of Ja, Wol.
Through this podcast, my coaching work, my courses, and our Pattern Shift Studio online space, I help you wayfind your next step, organize your business to fit your life, and launch ideas with joyful action.
Everything I create is part of one connected ecosystem designed to support you in living and working with clarity, care, and creativity.

💡 Whether you're new here or you've been around since the yarn shop days — you’re welcome.
Take what sparks something, follow your curiosity, and explore what might be next for you.
✨ Helpful links:
– What’s Your Path? Quiz → https://8pdnswikuav.typeform.com/to/Y...
– Join the Pattern Shift Studio creative online space → https://community.ja-wol.com
– Coaching with me → https://www.ja-wol.com/pages/coaching
– More about the podcast → https://www.patternshift.fm

✨ Mentioned in this episode
• Brand the Change – The Branding Guide for Social Entrepreneurs
(Insert your own link to the book or to the Brand The Change website)
• Stephen West / Westknits (example of clear branding)
https://www.westknits.com
• Rowan Yarns
https://knitrowan.com
• Hedgehog Fibres
https://hedgehogfibres.com

✨ Work With Me & Explore More
• Ja, Wol Business Circle Membership
A monthly space for makers and creative business owners — with Wins & Woes sessions, co-working, accountability, and ongoing support.
https://www.ja-wol.com/pages/business...
• Bullet Journaling® Workshop
A gentle, creative introduction to integrating the BuJo Method into your life and business.
https://www.ja-wol.com/products/bulle...

✨ Get in Touch
If this episode sparks thoughts about your own branding — I’d love to hear.
Email: [email protected]
Contact form: https://www.ja-wol.com/pages/contact

🧶 If this episode resonates, like, subscribe, and leave a comment — it truly helps others find their path too.