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India Had No Chilled Supply Chain For Meat. So We Built One.
Автор: Licious
Загружено: 2025-07-14
Просмотров: 164740
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India wasn’t built for fresh meat.
Most of the country’s cold chain was frozen, designed for products that didn’t need delicate handling. But fresh meat is different. It needs to be kept at a constant 0–4°C to preserve quality and stop spoilage.
There was no existing system for that. So at Licious, we created it, every bag, every truck, every touchpoint.
From the coast or farm to your doorstep, we designed a cold chain built specifically for freshness, not convenience, not compromise.
This is how we redefined meat in India: with science, care, and an unwavering commitment to quality.
#10YearsOfLicious #ThodaAur
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