How to Pivot Your B2B Product for AI: From SDRs to AI Agents | Marketing Dilemmas Ep. 5

In this episode of Marketing Dilemmas, Cognism’s Liam Bartholomew sits down with Mollie Bodensteiner, CMO at Qualified, to unpack one of the biggest product marketing challenges of her career: pivoting a successful SaaS product to embrace AI.

👉 Qualified went from a live chat-based pipeline generation tool to launching Piper, an autonomous AI SDR. Mollie shares:

✅ How they managed internal alignment during a risky repositioning
✅ What made the AI product launch successful
✅ The creative process behind marketing an AI agent
✅ Lessons learned from pricing mistakes
✅ The critical role of internal marketing and company-wide enablement
✅ Why being "first to market" with AI mattered more than being perfect

If you're a B2B marketer, SaaS leader, or CMO navigating the world of AI, product launches, and internal comms, this episode is packed with practical insights.

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How to Pivot Your B2B Product for AI: From SDRs to AI Agents | Marketing Dilemmas Ep. 5

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