AWS re:Invent 2024 - HelloFresh’s data journey: Insights from scaling to 1 billion meals (SEG207)

HelloFresh’s explosive growth—200% yearly data expansion while scaling to eight brands across 18 countries—isn’t just a typical data mesh story. It’s a journey of hard-earned lessons in navigating a cultural transformation to fully harness the power of data. In this session, discover how HelloFresh, with AWS Cloud solutions, built an innovative, cost-effective data ecosystem. Explore how they overcame initial failures and challenges through cross-functional collaboration, training, and enablement. Gain practical insights into scaling data platforms, early-stage planning, and building the foundations for delivering personalized, scalable food solutions globally. Learn the lessons they wish they had known from the start.

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Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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