Episode 3: Connection, Credibility, and Trust - User Experience Advice from Stephanie Fox

For B2B companies serving customers in the life sciences — in areas such as bio/pharmaceutical CDMO services, diagnostics, life sciences instrumentation, and laboratory software — creating and maintaining an engaging website is a challenging undertaking. Potential customers are smart and highly educated, and need a sufficient level of detail to inform their buyer’s journey. But they are also busy, impatient, and don’t have time to waste.

So how can life sciences companies optimize their websites and web content to attract and retain the interest of their potential buyers? To explore the nuances of this question, we sat down with Stephanie Fox. Stephanie Fox has been a website user experience (UX) practitioner for more than 25 years, and she recently published a book on this topic, called, Would You Date Your Website?

We discussed:

The must-haves of user experience (UX) for technical B2B online spaces
What “scannable” content looks like for scientific and technical audiences today
How content and webpage design impact trust
The most overlooked aspects of user experience (UX)
How artificial intelligence (AI) is affecting user experience

Stephanie offers advice and wisdom, based on her decades of expertise, for ensuring optimal user experience on any B2B website for the life sciences industry.

Learn more & connect!
Visit brandwidthsolutions.com for more information about our services!
Connect with our guest, Stephanie Fox, on LinkedIn (  / stephaniefox-ux  )
Check out Stephanie’s book: Would You Date Your Website? (https://stephaniefox.ca/ux-book/)
Connect with our podcast host, Meg Sizemore (  / megansizemore  )