How I Built A 1,000 Crore Fan Company Called Atomberg | ft. Arindam Paul

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On this episode of GrowthX Inner Circle, we sit down with Arindam Paul, Chief Business Officer and founding member of Atomberg. Known for his sharp insights into India’s consumer space and as the author of Zero to Scale, Arindam shares the story of how Atomberg disrupted a decades-old, boring industry by building a strong wedge, finding product–market fit slowly, and ultimately scaling into a consumer brand worth thousands of crores. This conversation is packed with lessons for anyone aspiring to build in India’s consumer space.

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https://growthx.cc/3qtst5

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  / paularindam  

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Chapters:
0:00 - Intro
1:08 - Arindam’s Personal Life
3:36 - Quitting Job to Join Atomberg
5:21 - Manoj and Shibam’s Pitch To Join Atomberg
10:05 - BLDC Motor vs. A Normal Motor?
12:35 - Why Use BLDC Motors In Fans?
14:52 - First Signal For Demand For BLDC Fans?
18:42 - Selling to B2B Customers
21:13 - Fundraising Struggles From 2016-2019?
25:46 - Deciding on Pricing
28:09 - Why Shift From Offline to Amazon and Flipkart in 2016?
32:24 - How Did Atomberg Build Trust?
38:57 - Reaching 100 crores Run Rate
44:24 - Advice for 20-year-old Hardware Founders
47:06 - Interesting Categories as per Arindam
49:47 - Scaling Offline Distribution
1:03:07 - How To Get Customers Today?
1:05:00 - How To Launch On Amazon?
1:06:10 - Competing with Legacy Brands That Launched BLDC fans
1:08:57 - Speed in Hardware Innovation vs. Software?
1:11:31 - How Did They Come Up With Atomberg Remote?
1:14:24 - Allocation of Budget
1:18:11 - Lessons for Founders in Consumer Brands
1:23:01 - Designing Atomberg's Marketing Messasing
1:27:56 - Expanding to Categories Beyond Fans?
1:32:52 - Arindam’s Book Zero to Scale
1:35:40 - Rapid Fire Round

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