How This 22-Year-Old Built a $10M SaaS with Facebook Ads (Step-by-Step Breakdown)

Niels Klement was 22 when he helped scale Perspect to $10M ARR - all through paid ads, completely bootstrapped.

In this masterclass, he reveals the EXACT 3-step framework they use to turn $80 webinar attendees into $2,500 customers (no sales team required).

What you'll learn:
✅ Why running ads to your homepage is burning money
✅ The "Case Study Funnel" is getting 10% conversion rates
✅ How to sell $2,500 plans with just a chat link
✅ Why personal profiles outperform company ads
✅ The webinar formula that turns $8k spend into $20k revenue

TIMESTAMPS:

00:00 - Intro: Meet the 22-year-old scaling to $10M with ads
01:45 - Why Perspect is Typeform + ClickFunnels + Metricool
04:46 - The truth about "ads are too expensive" (business cocaine?)
07:44 - Niels' 3-Step Framework for Profitable Ads
10:43 - Step 1: The Offer Problem (hint: stop selling demos)
13:42 - Step 2: Building funnels that feel like mobile apps
15:35 - Step 3: Creative that actually converts
17:20 - The LinkedIn "comment below" ads hack
20:05 - Case Study Funnel breakdown (B2B gold)
25:06 - Live vs Automated webinars (why he tests live first)
28:40 - How to sell $2,500 plans without a sales team
30:34 - Real numbers: $80/attendee → $200 revenue
33:31 - Demio vs Zoom for webinar analytics
35:25 - The "Who Not How" principle for learning ads
38:39 - Live roast idea for next episode

Key Quotes:

• "If you're able to spend $10 and make $15 back, how many times would you spend $10?"
• "We can spend $100 this week and make $200 back because we get that higher upfront revenue"
• "The main offer is a video of you breaking down the desired result that your prospect has"

Resources Mentioned:

Perspective.co (quiz funnel software)
Facebook Ads Library (search "Perspect" or "Niels Klement")
Demio (webinar platform with analytics)
Russell Brunson's webinar frameworks
Jason Fladlien's webinar strategies