Leveraging Pricing Intelligence for Your Service Department

Why do some dealerships consistently outperform competition while others lose customers to aftermarket pricing? Intelichek’s Joe Gibson & Melissa Marlatt uncover competitive intelligence strategies that help service departments boost retention, stay ahead in pricing, and win back customers.

In this episode sponsored by DriveSure, Joe, Vice President of Sales and Marketing, and Melissa, Chief Operating Officer, explore the impact of competitive intelligence in new car dealerships. We reveal how real-time pricing data helps dealerships stay ahead of aftermarket competition, especially for services like oil changes and tires. Joe and Melissa also provide insights into understanding true competitors, the importance of transparent pricing, and how dealership service departments can leverage intelligence to retain customers through value-added services and better communication.

What we discuss in the episode:
• The growing trend of mobile service
• How pricing and competitive intelligence can be applied to make mobile service a viable extension of dealership offerings
• Increasing customer retention and loyalty by offering value-packed service packages
• The importance of consistent communication with customers about services, pricing, and convenience

Visit the Retention Roadmap Website: https://drivesure.com/podcast/

Jump to a specific topic:
00:00 - Introduction
01:33 - How Competitive Intelligence Services Work
04:00 - Most Common Pricing Challenges Dealerships Face
06:20 - Pricing Issues vs Customer Experience
06:47 - Other Factors That Drive Dealership Loyalty
07:22 - The Rise in Vehicle Maintenance Inflation
10:38 - Competitive Tire Pricing
13:50 - Key Factors in Successfully Promoting Tire Sales
17:10 - Mobile Service Insights for Dealerships
20:38 - Prepaid Service Bundles
22:28 - Customer Experience and Promotions with Intelichek __________________________________________________

💻 Resources from this Episode:

Visit Intelichek ➡️ https://www.intelichek.com/ ___________________________________________________

📲 Social Media:
• Connect with Bill on LinkedIn:
  / billspringerdrivesure  
• Connect with Joe on LinkedIn:
  / joe-gibson-178717216  
• Connect with Melissa on LinkedIn:
  / melissa-marlatt-5b06ba231  
• Follow Retention Roadmap on LinkedIn:
  / retention-roadmap   ____________________________________________________

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