How to Quantify Value In Sales With Two Questions

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If you can't quantify the customer value proposition in sales, you can't close deals with consistency. Quantifying value does two things: 1) it helps your customer justify the financial purchase with quantify value and 2) it helps your customer fully appreciate the scope, magnitude, and urgency of the problem.

And here's the beauty:

When your quantify value with your customer in sales, it's an act of SERVICE for them, rather than a selfish act as a seller. Sure, it helps you create urgency and close the deal. But it helps your customer more than it helps you: they fully appreciate what's at stake, and can prioritize accordingly. THAT is how you you become a trusted advisor in sales: by quantifying customer value propositions.

In this video, you'll learn two simple sales question techniques to help you quantify value, quantify problems, and quantify pain in sales. All so you can create value and close more deals, faster

Here's what you'll learn:

0:45 - Why and how to quantify business value
1:14 - Reason 1 to quantify value in sales
1:40 - Reason 2 to quantify value in sales
2:54 - Step 1 to quantify value in sales
3:50 - Step 2 to quantify value in sales
6:30 - Example 1: How to quantify value in sales
7:49 - Example 2: How to quantify value in sales
9:30 - Summary of how to quantify value in sales


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Have you ever lost a deal because your customer couldn't justify the business case or the spend? Then you need to learn how to quantify value in sales, how to quantify pain in sales, and how to quantify customer problems in sales.


This video teaches you two steps to get started in quantifying customer value and creating measurable value propositions in sales. Give it a try.
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About Chris Orlob

Chris Orlob is the CEO of pclub.io and QuotaSignal. He's known for growing Gong.io from $200k to $200M ARR and a $7.2B valuation in less than six years.

He has trained over 10,000 SaaS and tech salespeople with the #1 online course platform for B2B sellers: pclub.io.


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