The Pharma Revolution - Myopia, Legacy, and Leadership with Nikkhil Masurkar

Nikkhil Masurkar, CEO & MD of ENTOD Pharma, joins us for a powerful conversation that connect 100 years of family legacy with today’s healthcare innovation challenges.

This episode is a must-watch for anyone passionate about ethical leadership, pharma innovation, and purpose-driven entrepreneurship in India’s fast-evolving healthcare space.

🎧 Inside the Episode:

💡 The Silent Pandemic:
1 in 4 children in India suffers from Myopia (nearsightedness). Nikkhil shares how he defied early skeptics in 2015 who dismissed Myopia research — and how that “nonsense” became ENTOD’s #1 product today.

📣 The Power of Communication:
Why research alone isn’t enough — and how strategic marketing and awareness can make life-changing medical innovations reach millions.

🌿 Legacy is a Responsibility:
From his great-grandmother’s herbal remedies to today’s global pharma presence, Nikkhil reflects on how ENTOD’s century-old family legacy still drives its mission to serve, not just sell.

⏰ The Punctuality Revolution:
A small but transformative cultural shift — punctuality as a symbol of respect and balance. “Come on time, leave on time” builds happier, more productive teams.

This episode is a masterclass in ethical leadership, balancing tradition with innovation.

👉 Watch till the end for Nikkhil’s message to future healthcare leaders.

#PillsInAPod #NikkhilMasurkar #ENTODPharma #Myopia #Leadership #HealthcareInnovation #Legacy #Entrepreneurship #PharmaIndia #worklifebalance

‪@EntodPharma‬

Key Moments:
0:00 – Introduction
2:15 – Aleem asks about Nikhil’s upbringing, early life, and childhood
4:55 – Aleem asks about Nikhil’s journey in the UK
5:53 – Aleem asks how Nikhil decided to join the family business and the first changes he introduced
8:26 – Aleem asks what makes Entod different
10:42 – Aleem asks about Entod’s 100-year legacy
12:42 – Aleem asks about the Eureka moment that inspired Nikhil to join Entod
14:03 – Aleem asks about Myopia and its growing concern
18:38 – Aleem asks about frustrations with the pharma industry
21:03 – Aleem asks about challenges beyond ophthalmology
22:26 – Aleem asks about five major changes he’d like to see in the pharma industry
26:01 – Aleem asks about Biopiya and Nikhil’s opinion on it
30:42 – Aleem asks about doctors and their evolving expectations
32:19 – Aleem asks about the changing role of sales representatives and advice for being more effective in clinics
34:19 – Aleem asks what it would be like if Elon Musk entered the pharma industry
37:07 – Aleem asks about sources of inspiration—books, challenges, and personal motivation
38:39 – Aleem asks about philanthropy and causes he supports
41:43 – Aleem asks about young entrepreneurs and how the current generation compares to the past