#WeAreDOOHers

As part of our #WeAreDOOHers series, we spoke with Paul McBeth, Global Marketing Director at Executive Channel Network (ECN), the leading Digital Out-of-Home media media owner in offices across Europe. Paul shares his expert perspective on how programmatic DOOH is evolving into a full-funnel, context-rich channel for performance and brand-building alike.

00:10 - Can you introduce yourself?
00:35 - What is one of the biggest changes you observed with DOOH advertising?
02:12 - what’s the biggest misconception marketers have about programmatic DOOH, and how can the industry address it?
03:43 - What are the golden rules to a successful DOOH campaign in your opinion?
05:08 - Looking ahead, what trends or innovations do you believe will reshape the DOOH landscape in the next 3–5 years?

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About WeAreDOOHers
WeAreDOOHers is a vibrant and passionate community dedicated to uniting experts, enthusiasts, and innovators from both the DOOH and programmatic world. Its primary mission is to evangelize the fusion of these technologies, recognizing the immense potential it holds for the future of advertising. By bringing together professionals who are passionate about both DOOH and programmatic advertising, WeAreDOOHers aims to foster collaboration, knowledge exchange, and the exploration of groundbreaking ideas within this niche.
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About Displayce
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agencies to more than 1,200,000 billboards in 80 countries, offering them the largest DOOH inventory in the world, so they can trade contextualised, cookieless and impactful digital Out-of-Home campaigns. Displayce Data Management Platform centralises, models and activates first and second party data linked to the OOH inventory of media owners, in order to design relevant, high-performance campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, the United Kingdom, Belgium, Italy, Germany, Brazil and the United Arab Emirates). Since July 2022, JCDecaux has held a majority stake in the structure.
Learn more at: https://www.displayce.com/en/