Schema Markup: A Step-By-Step Guide

This video gives a comprehensive rundown of schema markups. We explain, in detail, what are schema markups, why they’re important, the different types of schema markups that are out there, and how you can create and deploy schema markups for your webpages.

00:00 Introduction
0:27 What are Schema Markups
1:10 Importance of Schema Markups
2:23 Different Types of Schema Markups
2:37 Organizational Schema
3:14 Person Schema
3:31 Review, Product, & Offer Schema
3:54 Local Business Schema
4:37 How to Create and Deploy Schema Markups

WHAT ARE SCHEMA MARKUPS
Schemas are a semantic vocabulary of tags that you can add to the HTML code of a page. They help search engine crawlers “read” specific parts of your website and represent them the way you want in the search results. When crawlers read this tag, they know how to represent it in a visual manner on Google SERPs.

WHY ARE SCHEMA MARKUPS IMPORTANT
Schemas can help Google understand who you are and what your page is all about. And that can potentially help you rank better for relevant search queries. Moreover, schemas can help you stand out on Google SERPs. Not only do they look better, from an aesthetic point of view, they also deliver useful information to searchers. In this video, we show you how Food Network uses the “recipe schema markup” to optimize their webpage.

TYPES OF SCHEMA MARKUPS
Schema.org is a huge platform with hundreds of markup types. In this video, we cover a few important schemas like the Organization, Person, Review, Product, Offer, and Local Business Schema Markups.

HOW TO CREATE AND DEPLOY SCHEMA MARKUPS
Creating and implementing schemas becomes much easier if you’re familiar with JSON-LD. You can write the schema yourself in JSON-LD, or you can use tools like Merkle or Google’s Structured Data Markup Helper. In this video, we show you how to use these tools create simple schemas.

However, these generators usually only cover basic markup, so if you want to create schema for anything beyond that, you’ll have to adjust the code yourself. But, we’ve got you covered there, too. This video gives you a detailed walkthrough on how to create a Local Business Schema using JSON-LD, which is worth hanging around for.

We wrap up this video by suggesting how you can practice creating snippets of schemas. Schema Markups might seem scary and advanced, but once you get the hang of it, we’re sure you’ll be deploying them on your website in no time!


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Useful Links
Google My Business: https://www.google.com/business/
Schema.org: https://schema.org/
Merkle Schema Markup Generator: https://technicalseo.com/tools/schema...
Google’s Structured Data Markup Helper: https://www.google.com/webmasters/mar...
Google’s Structured Data Testing Tool: https://search.google.com/structured-...