Personal Brand vs Business Brand - Which is Better?

Are you having trouble deciding between using your name and creating your personal brand or choosing a name for your business and building a business brand? Hopefully, after watching this video, you’ll know which is better for you: Personal Brand vs Business Brand.

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Why Do You Want to Build Your Personal Brand?
   • Why Do You Want to Build Your Personal Brand?  

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Choosing a name for your business can be difficult. A lot of people have an internal debate if they should create and grow their personal brand or if it would be better to give their business a name and grow a business brand.

In many cases, it’s completely valid to choose either one. In the examples of the video such as when I searched for “yoga for men” you can see that you have examples where it’s just someone’s name, its name + fitness or they use a business name.

If you choose to give your business a name, make sure that you don’t choose something too focused and doesn’t incorporate all of the things related to your business. You see that in the examples of this video with Solopreneur Sidekick, TheContentBug, Backlinko, and Smart Passive Income. You can see all four of these examples are now more focused on growing their personal brands (Louise Henry, Catherin Manning, Brian Dean, and Pat Flynn, respectively).

You’ll also notice that many people/businesses change their names. The important thing for you here is to make a decision and start building your business instead of getting stuck on the name/branding decision. It’s more important to create meaning for your business because you have a great product or service than choosing the “perfect name” for your business.

If you’re still on the fence, I'd say develop your personal brand instead of build a business brand. You have more flexibility over time with your personal brand. Look at Gary Vee! He was the “wine guy” and now he’s the “business, entrepreneurship, marketing guy”. If he had focused on building a business brand instead of his own personal branding, he would have had more difficulties making that transition and being known in a new industry.

If you’d like help with your personal branding, don’t forget to sign up for our free personal branding course. We want to help you step by step build a personal brand and grow your business.