Fractional Marketing Leadership - A Global Perspective | Australia

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

Episode Summary

In this episode of Fractional Futures, Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and start-ups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for start-ups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.

Special Guest

Zachary King, CEO & Co-Founder The Fractional Directory
Connect with Zac:   / zacharyking1  

Join the Fractional Exec Community https://www.thefractionalexec.com.au/

Key Takeaways

• Zachary King transitioned from start-ups to fractional leadership.
• The fractional model offers flexibility for professionals with families.
• Financial insecurity is a common challenge in fractional work.
• Networking and referrals are crucial for finding clients.
• Pro bono work can help build a portfolio and gain referrals.
• Educating clients about the fractional model is essential.
• Fractional leaders must integrate quickly into client teams.
• Retainer models are common in fractional engagements.
• Client value delivery is more important than time spent.
• The fractional leadership model is growing and evolving.

Sound Bites

• "I'm doing this fractional thing."
• "Financial insecurity is real."
• "What is this fractional thing?"

Chapters

00:00 Opening Titles
00:58 Introduction
02:09 Zac's Background
03:36 Exploring the Fractional Leadership Model
09:39 Challenges and Benefits of Being a Fractional Leader
11:32 Misconceptions about the Fractional Model
14:11 Client Engagement
15:22 Pricing Considerations
18:16 Which Size SMEs Suit Fractional Leadership
20:01 Considerations for CEOs
24:03 The Future of Fractional Leadership
26:44 Advice for Senior Executives Considering the Fractional Work Style
27:30 Fractional Executive Community
28:35 Closing Summary & Titles

Contact VCMO

• Connect with the host:   / paulmills-fractionalcmo  
• Email us: [email protected]
• Visit our website: https://www.vcmo.uk
• Phone us: +44 (0) 331 630 9395

Thanks for streaming & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.