Online Course Business Model: The Two Metrics That Actually Matter
Автор: Kajabi
Загружено: 2026-01-22
Просмотров: 24
James Wedmore was a broke bartender in the early 2000s trying to make something work online. For four and a half years, nothing worked. Then he launched a program that made $400,000 overnight. His previous entire year of revenue was $20,000.
That moment sent him into a depression. The money didn't change how he felt about himself. What pulled him out was the first student testimonial—someone who said the training actually worked and got their first client.
That was almost 20 years ago. Today, James runs a $12 million per year business teaching digital CEOs how to scale their systems, offers, and mindset. His company, Business by Design, has generated more than $80 million in sales on Kajabi.
In this series finale: why entrepreneurs are bad at running businesses, the only two numbers that actually matter, and how he price-tests his way to an EPL of $145 while competitors struggle at $40.
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