Advice I Wish Someone Gave Me When I Owned A Gym

If you caught our last video “How to Get Ahead of 99% of Gyms” you know how important tracking basic metrics is. In this video we’re breaking down a few more that gym owners should be tracking, but very few are. Grab a seat, take some notes, and learn how to track 5 overlooked metrics that will make you MORE money in 2025.

Welcome to the Gym Launch Youtube Channel, hosted by a successful Gym Owner and CEO of Gym Launch, Cale Owen. Over the past several years, Gym Launch has helped 6000+ gym owners transform their businesses and finally achieve the freedom they've been looking for.

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Chapters
00:00 Intro
01:10 #1 CAC - Client Acquisition Cost
03:52 #2 30 Day Cash Cycle
07:36 #3 LTV - Lifetime Value Of A Client
10:27 #4 Cohort Churn
14:49 #5 Gross Margin Percentage Per Session
17:51 Recap
18:47 Outro