Extending your magazine brand with a podcast - Women’s Running talks to Making Money from Magazines

Esther Newman from Women's Running Magazine tells Nikki Simpson from the International Magazine Centre about the inception and evolution of the Women's Running Podcast. She highlights its unique format, community engagement, and monetization strategies. The podcast began during the lockdown in 2020, aiming to fill a gap in the market for women's running content. Esther shares insights on building a listener community, the importance of sponsorship, and offers advice for aspiring podcasters. The discussion also touches on the impact of the podcast on magazine subscriptions and the dynamics of running media.

Takeaways
The Women's Running Podcast started in 2020 during lockdown.
The podcast evolved from interviews to a more conversational format.
Community engagement is crucial for podcast success.
Sponsorship is a significant revenue driver for the podcast.
Using Patreon helped create a supportive listener community.
Live podcasts increased listener engagement and patronage.
The podcast's content varies based on training cycles.
Listener feedback is essential for content direction.
The podcast has positively impacted magazine subscriptions.
Different generations in hosting can enhance relatability.
titles


Sound Bites
"We started the podcast in lockdown in 2020."
"We were both very different generations."
"We get complaints about everything."
"Sponsorship is our biggest revenue driver."
"It's been so nice to talk to you."

Chapters
00:00
Introduction to Women's Running Podcast
02:59
Evolution of Podcast Format
06:01
Engagement and Community Building
08:57
Monetization Strategies for Podcasts
11:50
Creating Spaces for Listeners
14:46
Sponsorship and Advertising Insights
18:04
Advice for Aspiring Podcasters
21:10
Impact of Podcast on Magazine Subscriptions

keywordsWomen's Running Podcast, podcasting, community building, monetization, sponsorship, audience engagement, podcast format, running culture, women's sports, media voices summit

summary
The channel for magazine publishers and editors on how they can boost revenue from their publications. Nikki Simpson from The International Magazine Centre talks to succesful editors and publishers about what they done to make magazines and publishing work financially. The podcast covers every detail of the publishing trade and the routes to revenue.


From how to keep subscribers happy and members rewarded to crowdfunding to how to raise money from events