10 secrets to increasing advertising sales revenue for your magazine. With Lindsey Stephens
Автор: International Magazine Centre
Загружено: 2024-09-24
Просмотров: 1472
Ad Sales and how to make them. Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.
In an entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more.
Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.
Takeaways:
Press releases can be turned into sales opportunities
Creating a 12-month plan is crucial for advertisers and publishers
Feature selling can invite new advertisers into publications
Small and intimate events can solidify relationships with advertisers
Understanding the audience and maintaining touch points are essential for successful ad sales
Why knowing your magazine is key
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