Ever since the concept of personalization was talked about decades ago, brands have prepped about creating the best in-store experience on digital.
Aligned with our mission to help retailers discover and retain their best customers, Bluecore has acquired alby, an AI shopping assistant. Together, we will realize this vision for the first time.
alby answers product-specific questions that often determine whether a shopper completes a purchase — and even questions consumers didn’t know they had yet.
Retailers will be able to deploy AI shopping assistants across their digital channels — including websites, email campaigns, SMS, and mobile apps — without the burden of building and managing their own AI models and workflows. Beyond answering questions, Bluecore will also pre-populate product pages and modules with the questions it knows shoppers are most likely to have about products.
Customers who engage with alby are more than twice as likely to make a purchase. These interactions also give brands valuable data for converting first-time buyers, helping them understand what customers may look for in the future.
“This is the future — not just because it’s AI, but because it’s AI that solves challenges that both shoppers and brands have,” says Bluecore CEO Fayez Mohamood. “Shoppers want to know everything that they're getting is perfectly suited for their purpose.”
Set up time with our team to learn more: https://bluecre.co/4eta11V
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