Stop Selling Dentistry. Start Telling Stories.

“Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings

In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from Dr. Gary Sanchez of the WHY Institute, this conversation unpacks how authentic video, testimonials, and branding turn abstract marketing into trust-building patient journeys.

What This Episode Reveals
Why patients connect more deeply to your why than your services
How a simple 30-second video can shift trust and remove judgment fears
Why authentic, unscripted testimonials outperform polished scripts
-The behind-the-scenes process of putting teams and patients at ease on camera

What You’ll Learn
How to translate your brand script into video that feels natural
The secret to creating cinematic patient stories without actors or big budgets
Why consistency across ads, websites, and testimonials builds lasting trust
Practical steps to repurpose one shoot into months of marketing content

https://productivedentist.com/podcast...

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Productive Dentist Academy helps Dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

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