CH- 2 | PART 1| DEVELOPING MARKETING STRATEGIES & PLANS || HPSC PGT COMMERCE 2023, NET, IBPS SO 2023
Автор: Deesha Classes
Загружено: 2022-01-08
Просмотров: 44780
HERE IN THIS VIDEO WE WILL DISCUSS CH-2 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED HERE ARE :-
VALUE DELIVERY PROCESS:- 1. CHOOSING THE VALUE
2. PROVIDING THE VALUE
3. COMMUNICATING THE VALUE
VALUE CHAIN CONCEPT ACCORDING TO HARVARD MICHAEL PORTER
HARVARD MICHAEL PORTER's 9 ACTIVITIES:- FIVE PRIMARY ACTIVITIES
FOUR SUPPORT ACTIVITIES
CORE BUSINESS PROCESSES
MEANING OF SUPPLY CHAIN OR VALUE DELIVERY NETWORK
CORE COMPETENCIES AND THEIR CHARACTERISTICS
##COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK ##
https://www.youtube.com/watch?v=WeDLX...
##BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK ##
https://www.youtube.com/watch?v=i7YFy...
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