CH - 2| PART- 3 | DEVELOPING MARKETING STRATEGIES AND PLANS | HPSC PGT COMMERCE 2023, IBPS SO , NET
Автор: Deesha Classes
Загружено: 2022-01-09
Просмотров: 23422
HERE IN THIS VIDEO WE WILL DISCUSS THE FOLLOWING TOPICS OF CH 2 OF MARKETING FROM PHILIP KOTLER 15th edition :
BUSINESS UNIT STRATEGIC PLANNING PROCESS
SWOT ANALYSIS
HARVARD MICHAEL PORTER's GENERIC STRATEGIES:-
1. OVERALL COST LEADERSHIP STRATEGY
2. DIFFERENTIATION STRATEGY
3. FOCUS STRATEGY
MEANING OF STRATEGIC GROUP
MEANING OF STRATEGIC ALLIANCES AND ITS TYPES
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке: