Episode #8 - Beyond The Feed: Growing A Gym Takes More Than Social Media Posts

In this episode of the Gym Owners Forum podcast, Tom sits down with Olivia Stott, Account Manager at Mary, a digital marketing agency specialising in the health and fitness sector. Together they explore how gym owners can move beyond surface-level marketing and start building sustainable strategies that actually drive revenue and long-term member retention.Olivia, a former personal trainer turned marketing specialist, shares her journey from the gym floor to leading campaigns for some of the most recognisable fitness brands in the UK. She breaks down the difference between short-term activation and long-term brand building, explaining how the two must work together to create a complete marketing strategy.From understanding the “long and short of it” to developing a distinctive brand identity, Olivia and Tom discuss why so many gyms still rely solely on social media and overlook essential areas like data analysis, SEO, website optimisation, and member experience. They also talk about how community-driven events, storytelling, and consistency in brand design can help gyms stand out in a competitive industry.If you are a gym owner, marketer, or fitness entrepreneur looking to understand what really drives growth in 2025, this episode is full of practical insight and proven frameworks you can start applying right away.Learn more about Mary’s work in the health and fitness space here:https://mary.co.uk/sectors/health-and... FOR MORE HELP & SUPPORT...Instagram:   / facebook:     / 1941055312704468website:   https://gymownersforum.com/Email: [email protected]