Retail Buyers Tell All: What Makes Packaging Sell (and Fail)

🔥 Designers, listen up—this one’s for YOU.

If you’re creating brand or packaging design for CPG, food & bev, or wellness products, this is the inside scoop you can’t afford to miss. We sat down with real retail buyers and asked them what actually gets a product noticed—and what gets it passed over. Spoiler alert: good design isn’t enough.

🧠 In this fast-paced breakdown, you’ll learn:
• What makes packaging instantly eye-catching (or invisible)
• How color, typography, and structure drive that first impression
• The trends buyers love right now—and the ones they’re sick of
• Why storytelling is your secret weapon (but not in the way you think)
• The #1 design mistake that kills a brand before it even launches
• How to balance sustainability, clarity, and visual punch

Whether you're designing for a client or your own brand, these buyer insights will sharpen your strategy, elevate your work, and help you design packaging that actually sells.

🎯 Want to create packaging that flies off shelves?
Start by thinking like a buyer.



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