Culture Kings: From Market Stall to $600M Streetwear Empire

From market stall to streetwear empire, the insane rise of Culture Kings.
Founder Simon Beard shares his journey from selling slippers at weekend markets to building one of the world’s most iconic streetwear brands, valued at over $600 million.

🔥 In this episode:
→ How he grew from a $10 market stall to signing brand deals with Snoop Dogg
→ Surviving a $10 million warehouse fire and bouncing back stronger
→ Taking $300 million off the table in one of Australia’s biggest retail acquisitions
→ The mindset, near-misses, and monster wins behind building a global cult brand
→ Why Culture Kings scaled worldwide without raising a cent of outside capital

Whether you’re an entrepreneur, brand builder, or just love a wild success story, this episode is packed with lessons on hustle, resilience, and scaling a brand to global domination.

Watch now and learn how Simon turned a side hustle into a streetwear empire.

👇 Chapters
2:28 Benny's Big News
6:50 Introducing Simon Beard
8:52 Simon’s History
16:46 Learning How to Sell
20:00 How Much His First Slippers Cost
21:36 Starting Culture Kings
28:15 Where did Culture Kings come from?
31:39 Growing the Brand / AfterPay Introduction
36:46 Working with Celebrities
40:01 Selling Culture Kings
47:16 AI is the Future
50:26 When You Know It’s Time to Sale
53:28 Making Your Brand Stand Out
56:10 Seeing Millions in the Bank
59:32 Fixing the Business When Something Breaks
1:01:50 The Fish Tank
1:07:30 Does Money Buy Happiness?
1:11:28 Final Words

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