Mastering the Software Sales Cycle: Step-by-Step with Andrew Barbuto

Check out my new B2B Sales book: "Top Sales Producer: How To Crush Your Sales Quota"

It’s a tactical, step-by-step guide to accelerating every stage of the B2B sales cycle—based on the exact process I used to close $350M+ in deals and become the top rep at two AdTech companies.

• 🚀 eBook is just $2.99 → https://www.amazon.com/dp/B0FH7RBKZP
• 📘 Paperback is $14.99 → https://www.amazon.com/dp/B0FHBM5S84
• 🎁 Bonus workbook included → andrewbarbuto.com/top-sales-book#bonus
• 🚀 Meeting Hack: How To Secure Next Steps in 5 Minutes → andrewbarbuto.com/resources

Join Andrew Barbuto as he meticulously walks you through his proven software sales process in this comprehensive guide. Discover how to research and identify qualified prospects, build an ideal client and persona profile, and effectively reach out to potential decision-makers. Learn actionable strategies for conducting successful outreach, preparing for meetings, and transitioning from vendor to valued partner. Perfect for both seasoned and new software sales professionals, this episode is packed with practical tips to help you crush your sales quota. Don't miss part two next week, where Andrew covers demo preparation and closing deals!

00:00 Introduction to the Sales Process
00:36 The Importance of Research
01:10 Defining Your Ideal Client Profile
02:30 Finding and Qualifying Prospects
03:30 Building Your Outreach List
06:28 Crafting Effective Outreach
09:21 Preparing for Meetings
12:47 Conducting Successful Meetings
16:54 Wrapping Up and Next Steps

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