TTRA Partner Webinar with Azira - Hands-On Workshop: From Location Data to Destination Action

Hands-On Workshop: From Location Data to Destination Action


Raw location data is powerful, but without the right tools, it can be hard to act on. Visualization brings data to life, transforming trillions of mobile signals into clear, compelling stories about who your visitors are and how they engage with destinations.

Join Simon Caballero from Azira as he explores visualizing location data to help destinations
unlock deeper, data-driven insights. From identifying peak activity periods to mapping points of origin, this session will show advanced ways of using location data to drive engagement and impact.

Follow along during his live educational workshop to:

Understand what mobile location data is, how it’s collected, and how it can be used
Learn how to use free visualization tools to bring a story to life and better communicate insights to stakeholders
Use location data of a downtown area and visualize it to discover high-traffic zones, visitor profiles, and more
Attend this session and get sample data from a location of interest to you so you can visualize
your insights as well!

🗓️ Date: Tuesday, August 12, 2025
🕒 Time: 2:00pm ET
🎤 Presenter: Simon Caballero, Partner Sales Manager

PRESENTER:

Simon Caballero
Vice President, Research and Product Development
Azira

Simon Caballero, Partner Sales Manager at Azira, works with destinations and research agencies, small and large, around the world delivering key insights about their tourists through location-data intelligence, critical for better visitor engagement, management and stakeholder reporting.