Senior Living Marketing 051 - Conversations That Moved Me: Larry’s Reflections on the Podcast Year

In this special year-end conversation, Guest host Greg Anderson interviews regular host Larry Williams as he reflects on the insights gained from hosting 50 episodes of the Move In Senior Living Marketing podcast in 2025.


They discuss the evolving landscape of sales and marketing in senior living, emphasizing the importance of a unified approach, understanding the modern customer, leveraging AI and data, and the significance of authentic storytelling.


They also explore the challenges posed by national lead aggregators and share insights on future trends in the industry.


Takeaways


• Sales and marketing are now unified under growth.

• The modern customer prefers to research independently.

• Adult children are the primary decision-makers in senior living.

• AI can enhance human connection in marketing.

• Data must be used effectively to inform decisions.

• Authenticity in storytelling is crucial for engagement.

• Social media serves as a vital connection point.

• Intentional marketing strategies yield better results.

• Lead aggregators present both challenges and opportunities.

• The senior living industry is poised for significant impact.


Chapters

00:00 The Unified Approach to Sales and Marketing
06:03 Understanding the Modern Customer
12:23 The Role of AI in Senior Living Marketing
20:00 Leveraging Data for Better Decision Making
28:54 The Importance of Authentic Storytelling
38:50 Navigating National Lead Aggregators
47:41 Looking Ahead: Trends for 2026

Episode webpage: https://podcast.unlockhealthnow.com/t...

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