How to Kill Price Resistance In Sales (Step by Step)

Price objections aren’t real problems — they’re symptoms.

Most reps try to overcome price resistance like it’s an arm-wrestling match.

Wrong game.

Price resistance happens when your buyer’s beliefs aren’t fully formed… yet.

In this video, I break down the 4 psychological forces that drive price pushback — and how elite sellers dismantle each one without arm-twisting, discounting, or hoping their deck carries them.

You’ll learn:

✅ Why price objections aren’t about price
✅ The exact belief gaps that trigger price doubt
✅ How to eliminate pushback by engineering certainty
✅ Real call-tested scripts + examples you can use today
✅ How this skill alone can compress sales cycles & increase ACV

When you shift from “justifying cost” to building conviction, price resistance evaporates — and deals accelerate.

🚀 If your goal is to become the rep who never gets beat on price… this one will change your game.

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