How B2B Brands Can Ride the Meme Wave to Relevance | Rose-Colored Glasses

Read more here: https://contentmarketinginstitute.com...

B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored Glasses.

📣So what do you think? Is your B2B brand sharing memes with its audience? What's the response been like? Let us know in the comments.

👀 Related: How To Get Audiences To Invite You Into Their Universe
https://contentmarketinginstitute.com...

⭐️Sources: https://www.wired.com/2013/02/oreo-tw...
https://abcnews.go.com/Business/kenne...
https://www.prnewsonline.com/Aviation...
https://en.wikipedia.org/wiki/Interne...
https://www.kantar.com/marketplace/si...
https://www.edelman.com/expertise/Bus...