The Importance of Competitive Analysis (FMCG by Alex)

When you play a match in sports or fight a battle on the battlefield you deal with visible opponents. You take them and their possible moves and motivations into consideration when making your moves. In business this is less direct as both of you plan in the comfort of your offices and release brilliant campaigns onto the unsuspecting consumers to boost sales for your brands. Some of it cancels each other out or has less impact due to competitor activity. Find out in this video how to properly gauge your competitor's plans, pre-empt their moves and maximise your own campaign results. It's easier than you think but it requires a system. Another video in the FMCG Masterclass series by Alex de Vries.