The business of sports: What's next? Melt
Автор: Ready To Melt
Загружено: 2024-04-05
Просмотров: 295
Melt talks about the business of sports with Vinit Karnik, the Head of Sports, E-Sports and Entertainment at GroupM ESP.
We're discussing GroupM ESP’s annual Sporting Nation report. The good news - the sports industry in India saw a remarkable 11% surge in 2023 over the previous year, to record a total revenue of INR 15,766 crores. But no surprises, 87% of those spends come from cricket, with all other sports contributing to the remaining 13%.
Watch the full episode to know how brands can make the most out of a cluttered cricket market? Is there value to an E-Sports sponsorship? And what exactly are participative sports?
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