Next Gen Fundraising: Bridging the Gap

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with sits down with A.J. Steinberg, CFRE, CEO of Queen Bee Fundraising and certified nonprofit rockstar, to talk about the not-so-small challenge of engaging Millennials and Gen Z as donors, volunteers, and board members. AJ opens with a truth bomb: nonprofits have talked about multi-generational giving for decades, but fear of change has kept many stuck in their ways. Older generations may be clinging to legacy and routine, but younger folks want impact and involvement.

A.J. brings the empathy and the strategy. Her secret weapon? Creating cross-generational task forces with influential voices from each age group to spark collaboration and build relationships. It's not about token seats at the gala table, it’s about co-creating something new. And speaking of galas, Steinberg makes it crystal clear: Gen Z doesn’t want to dress up for rubber chicken. Let them lead their own events and watch engagement soar. As A.J. says, Millennials and Gen Z aren’t disengaged, they just engage differently. Give them space to create, and they’ll show up, selfies and all.

But where do you find these elusive next-gen leaders? A.J. suggests you start by looking under your nose; your volunteer list and your staff. If you’re a smaller nonprofit, even better: there’s less red tape and more room to innovate. And if you’re lucky enough to have Millennial or Gen Z staff already on board, ask them who else might care about your mission. Gen Z wants to serve causes, not just organizations; so your mission better be front and center.

A.J. reminds us that attracting younger generations isn’t just a “nice to have,” it’s a matter of survival. Be clear, be inclusive, and let your mission shine through the noise. Legacy giving? That starts younger than you think, with 55 being the average age people start thinking about it. So don’t wait. Be intentional, be open-minded, and remember, t’s your impact that’ll keep them coming back.