Cracking the Code on Healthcare SEO

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites.

Jen Floyd, Director of Digital Strategy at Wheelhouse DMG, shares the winning strategies employed by top-performing sites, the role of localized content, and the importance of understanding user intent in healthcare SEO. We also explore the surprising differences in SEO tactics across various specialties and the impact of aggregators on search results. Tune in to learn how you can crack the code on healthcare SEO and make well-informed decisions to drive your digital marketing success in 2024.

Guest: ⁠Jen Floyd⁠, Director of Digital Strategy at Wheelhouse DMG. For more information on today's episode, read the full ⁠⁠SEO Healthcare Study⁠ on our website: https://www.wheelhousedmg.com/insight...

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Content Chapters:
00:31 Overview of the SEO Study
02:03 Key Findings and Insights
03:42 Analysis Methodology
06:18 Detailed Findings and Examples
18:33 Surprising Discoveries
21:35 Conclusion and Publication Details