Why Trial-Ready Firms Win: Intake, Metrics, and Marketing That Actually Scales | Matt Alsbrook

Matt Alsbrook, Texas LawDog, built a firm that tried the most cases in Tarrant County, Texas.

This is a guy who built a firm by focusing on profit over revenue. If you want more profit, Matt says, "Go to trial!"

YOU'LL DISCOVER:
● The Blow-Up Mattress Story: Matt moved to Fort Worth without a driver's license, rode the bus to DWI classes, walked to a minimum wage call center job, and slept on a blow-up mattress with a folding chair.
●Matt's #1 KPI is a pie chart—payroll (broken into attorney vs. non-attorney, target: 40% total, 20/20 split), marketing (20%), ops (10%), owner's cut, and profit/taxes.
●The 18-24 Month Reality Check
●Why "Texas Law Dog" Not "Alsbrook Law"
●The Blue Ocean Strategy: Matt owns a country radio station because there was real estate there when he started.
●The billboards right outside Matt's office (visible in the background) go for $5K/month, that's $60K/year for one billboard. He hasn't pulled the trigger yet, but it's next.
●Texas just had the greatest attack on personal injury and torts that insiders have ever seen (worse than when they took away med mal in 2003 and workers' comp).
●Intake Like a Religion: Matt only has 2 intake professionals (both in-house, 100% U.S., trading off nights/weekends, backing each other up). They close over 90% of wanted leads. He's the most involved with intake and marketing, that's his wheelhouse.

Focus on the KPIs that matter. Close the leads you get. Build the firm you want to run.

Timestamps:
00:00 - Introduction
02:23 - From Insurance Agency Owner to Personal Injury Attorney
04:27 - Failing the Bar Exam and Starting Over: Lessons Learned
06:49 - Selling Insurance Agencies to Bootstrap Law Firm Startup
09:07 - Why Texas Law Dog? Creating a Memorable Brand Identity
11:53 - Radio Advertising Strategy: The 18-24 Month ROI Reality
14:38 - TV, Sports Marketing and Billboard Investment Strategy
17:39 - Real Estate Play: Owning Your Law Firm Building
19:37 - Most Important KPI: The Profit Pie Chart Every Firm Needs
22:30 - Marketing Budget Allocation and Operations Cost Management
24:06 - Texas Tort Reform Battle and Mass Torts Hedge Strategy
26:08 - Intake Conversion Strategy: Achieving 90%+ Close Rates
28:28 - Using Domo for Real-Time KPI Tracking Across Departments
30:09 - Lean Intake Team: Two Professionals Managing High Volume
32:18 - AI and Legal Tech: The Future of Law Firm Operations
34:52 - Contact Information and Final Thoughts

ABOUT THE SPEAKERS:
Matt Alsbrook is the founder of Texas Law Dog, a personal injury firm based in Fort Worth. Matt didn't start out as a trial lawyer, he's a business guy. Before law school, Matt ran three insurance agencies (mainly property and casualty for people who couldn't afford good insurance), got an MBA, and even flipped houses using student loan money. He's in recovery for drugs and alcohol and is very active in lawyer recovery in Texas. His firm closes over 90% of wanted leads, and he's recently hedged his single-event practice by investing in mass torts as tort reform battles rage in Texas.

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Texas Law Dog
Matt's cell phone: 903-348-2154
Matt's email: [email protected]
Website: https://thetexaslawdog.com/
Facebook:   / thetexaslawdog  
X: https://x.com/TexasLawDogs
Linkedin:   / aulsbrook-law-firm  
Instagram:   / texaslawdogs  

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Books:
●Personal Injury Lawyer Marketing: From Good to GOAT: https://www.amazon.co.uk/Personal-Inj...

● Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.co.uk/Niching-Up-N...
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