The AI Feedback Loop: How Reviews & Results Boost Visibility (Webinar Replay)

AI can't recommend what it can't see, or trust.

Today's large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who's actually "the best" in your market. And if your firm isn't optimized across these platforms, you're invisible to the AI engines sending cases to your competitors.

In this webinar replay, Rankings.io experts Sean Denney (VP of Digital) and Logan Mosby (Director of SEO) unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case results feed LLMs the data they use to decide which firms get cited, clicked, and ultimately chosen.

You'll learn exactly which directories AI trusts most, how to optimize them without wasting budget, and how to structure your case results so AI can surface your biggest wins when prospects are searching.

What We Cover:
-Why legal directories now act as AI "authority amplifiers" (and how they validate your firm when you can't say "we're the best" yourself)
-How to use Super Lawyers, Best Lawyers, and Best Law Firms strategically without overspending on every profile
-The right way to fully optimize Justia and Yelp profiles so AI and real clients trust and recommend your firm
-How to structure, publish, and scale case result pages so AI systems detect, rank, and surface your major verdicts and settlements
-The social proof multiplier: how reviews across directories build trust faster than any self-promotion
-Why consistency matters: how DBAs, addresses, phone numbers, and bios across platforms strengthen your firm's entity in AI
-Which directories beyond Super Lawyers and Justia are feeding AI recommendations right now (full list in the bonus checklist)

Timestamps:
00:00 Introduction - AI and Directory Optimization
00:28 Speaker Introductions
02:22 Why Directories Matter for AI
04:05 How AI Uses Superlatives
05:17 Social Proof in AI Results
08:37 Super Lawyers Strategy
10:40 Best Lawyers Nominations
12:01 Optimizing Justia Profiles
14:23 Yelp for AI Citations
16:50 Case Results Database Strategy
20:36 Additional Directory Platforms
21:22 Why This Strategy Works
23:03 Q&A Session Begins
24:06 Directory Cost Effectiveness
26:51 Schema Markup for Case Results
28:12 Measuring AI Rankings
30:00 Paid vs Free Directory Profiles
31:13 Social Media and AI
32:45 Closing Remarks

About the Speakers:
Shawn Denney – VP of Digital at Rankings.io. Leads SEO, paid media, and cross-channel innovation with 15+ years of marketing experience.
Logan Mosby – Director of SEO at Rankings.io. Leads technical, content, and local SEO strategies with 10+ years of experience.
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
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Resources:
Download the Action Checklist: https://rankings.io/blog/seo-checklist/
Watch Last Month's Schema Markup Webinar: https://rankings.io/pim/363-webinar-n...
Sign up for the next live webinar: http://rankings.io/webinars

Books:
Personal Injury Lawyer Marketing: From Good to GOAT: https://www.amazon.co.uk/Personal-Inj...

Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.co.uk/Niching-Up-N...

Work with Rankings.io: Connect at https://rankings.io/contact

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