Design Roles, Not Tasks: AI’s Edge in HR and L&D with Scott Morris - Talent Forge

Jobs don’t fail because people don’t work hard; they fail because the work isn’t designed to move the numbers that matter. That’s the uncomfortable truth we dig into with Scott Morris—longtime Chief People Officer, HR transformer, and founder of Propulsion AI—who makes a compelling case for designing roles around outcomes, not task lists.

Scott shares a fast history lesson on technological disruption—from calculators to spreadsheets to AI—and shows why the safest path is embracing new tools to change where we add value. Rather than fearing replacement, we can use AI to clarify expectations and accelerate the slowest parts of talent work. His framework helps managers define business outcomes first, then layer in key results, success measures, competencies, and skills. The payoff is visible across the talent lifecycle: recruiters source to impact, candidates self-select with eyes open, and trainers build programs that correlate to movement in KPIs like DSO, eNPS, conversion, and churn. Even “entry-level” roles transform when reframed from “push buttons” to “create experiences that drive loyalty,” unlocking better interviews, stronger motivation, and clearer coaching moments.

If you’re ready to make work more human and more effective, subscribe, share this with your HR and L&D peers, and leave a review with the one outcome you’ll measure differently this quarter.

Meet the Host
Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents. For inquiries, contact jay@behavioralelements.com or connect below!

LinkedIn -   / jayjohnsonccg  
Instagram -   / jayjohnsonccg  
Speaker Website - https://jayjohnsonspeaks.com