Gerard Piqué: The Kings League and Changing the Way We Think About Sport

The Kings League is a seven-a-side football format that is shaking up the beautiful game, headed up by former Barcelona and Spanish defender, Gerard Piqué.

First launched in Spain in 2022 by Piqué’s Kosmos investment firm, Kings League is made up of teams owned by content creators who stream matches to their audiences on platforms such as Twitch, YouTube and TikTok.

Gerard Piqué joined sports broadcaster, Sarah Mulkerrins, on-stage to explain his vision behind the league and why its set to reimagine the worlds of sport and entertainment.

On the conversational agenda:
00:00 - Intro
00:23 - Why Piqué set up The Kings League
03:04 - The format of The Kings League
05:06 - Breaking the rules and differentiating from traditional football
09:01 - Fighting against product resistance
15:55 - What's in it for the footballers in the League
18:59 - Is there a role for traditional broadcast TV?
20:04 - What success looks like on Twitch and YouTube
23:43 - Expansion plans for the League
32:07 - Long-term plans and a look at other sports
35:35 - What Gerard Piqué would do if he was the 'king of football'

Recorded on 16th October 2024 during Leaders Week London.
For more info on upcoming Leaders events: https://bit.ly/3CAbbeQ