Etsy’s new direction: AI, personalization, and uniqueness

Etsy’s stock just dropped — and I’m breaking down exactly what that means for sellers like us. 🚨 This isn’t just another market headline — it’s a major shift that could shape your shop’s future.

Here’s what’s really going on:
• A new CEO is stepping in to replace Josh Silverman after 8 years of mixed reactions from sellers.
• Etsy’s active buyers and sellers are down, showing warning signs across the marketplace.
• Other big players like Amazon and eBay are seeing similar trends — so this isn’t just an Etsy problem.
• I’ll cover 3 key actions every seller needs to take right now to stay competitive and protect revenue:
1️⃣ Stand out in a shrinking market.
2️⃣ Lean into personalization and storytelling.
3️⃣ Rework pricing using psychological triggers like price anchoring.

I’ll also share why Etsy’s push toward AI and distinct inventory could actually be a massive opportunity — if you adapt your shop strategy fast.

#EtsyNews #EtsySellers #EtsyTips #EtsySEO #EtsyShopGrowth

Grow faster than 99% of Etsy shops 👇
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👉 https://www.skool.com/etsygamesvip/about

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00:00 What’s happening with Etsy’s stock drop
00:00:25 New CEO announcement and leadership shakeup
00:00:57 What sellers didn’t like about past management
00:01:16 Etsy’s financial warning signs and what they mean
00:01:44 Buyer and seller activity is down—why it matters
00:02:23 Revenue still strong but growth slowing
00:02:25 Etsy’s new direction: AI, personalization, and uniqueness
00:02:49 Comparing Etsy’s decline to Amazon and eBay
00:03:27 What sellers should do during a market slowdown
00:04:03 Step 1: Stand out in a shrinking market
00:05:14 Step 2: Lean into personalization and storytelling
00:06:43 Step 3: Adjust pricing strategy and use price anchoring
00:08:22 Why this change could still be good for sellers
00:08:44 Invitation to join the Etsy VIP community
00:09:39 Encouragement for sellers and final thoughts