#thatamazonadspodcast #amazonppc #amazonads #searchqueryperformancereport #ecommerce
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CHAPTERS:
==========
00:00 - Why the SQP API update changes everything
02:30 - Live demo: importing reports into AdLabs
06:45 - Reading search‑query volume & conversion‑rate graphs
13:00 - Prime Day vs. October Prime Day—what the data says
17:30 - Using ASIN purchase share to prove ad‑spend impact
23:00 - Aggregating multiple child ASINs for true market share
27:30 - How to claim the 18‑month back‑fill offer
==========
Amazon has finally opened its Search Query Performance (SQP) API—and we’ve plugged it straight into AdLabs! 🚀 In this episode of That Amazon Ads Podcast, Steven & Andrew walk you through the brand‑new Advanced SQP Dashboard that auto‑downloads weekly reports, back‑fills 18 months of data, and pre‑calculates the KPIs you actually need.
🔍 You’ll learn how to:
• Pull first‑party SQP data (no more third‑party guesses) and spot real search‑volume trends
• Compare total purchase rate vs. conversion rate to diagnose traffic or listing issues
• Track ASIN purchase share and prove how ad spend lifts market share—even across multiple child ASINs
• Filter and aggregate data any way you want—brand‑wide or product‑specific—to craft reports clients love
⚡ Special Offer: Sign up for AdLabs this May, and we’ll back‑fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year‑over‑year trends on day one.
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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