Should You Segment Campaigns by Match Type in Amazon PPC?

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CHAPTERS:
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00:00 – Introduction
01:37 – Segmenting by Match Type
05:38 – Should the Auto Campaign be split into 4?
07:26 – Is the marginal performance worth it?
11:25 – Segmentation to curtail cannibalization
15:04 – Keyword cannibalization
19:55 – Search term isolation
25:17 – One product, one exact match?
29:53 – No such thing as perfect isolation
31:10 – Go Incognito
32:40 – No need to panic
35:36 – Overlap is okay
37:27 – Final words
37:48 – BONUS: The consolidation conundrum

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Episode # 72

Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

Learn about search term isolation and how to implement it effectively.

Don't miss this insightful episode on Amazon advertising best practices.

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