The ultimate framework to turn developer intent into meetings

Developer tool companies face a unique challenge: 35% of purchase-ready prospects never even make it into their CRM, while 75% of opportunities in the pipeline show no actual signs of purchase intent. This leads to a massive opportunity leakage and frustrated sales teams chasing unqualified leads.

In this keynote, Piyush (Co-Founder & CRO at Reo.Dev) explains why selling to developers requires a completely different GTM strategy. Backed by 4.5B+ developer activity data points across 120+ DevTool companies and 2500+ conversations with GTM leaders. The root cause isn't mysterious - it's the "pipeline fog" that obscures genuine buyer signals in developer markets, where evaluation happens through CLI downloads, GitHub repos, and community forums rather than traditional demo requests.

You’ll discover:

Why the developer funnel doesn’t look anything like traditional SaaS funnels
A replacement framework for the outdated awareness-to-conversion model
Real intent signals that actually predict revenue
How to spot companies with urgent problems before they reach your website
The shift from company-level targeting to developer-level signals that unlock higher win rates
The future of GTM engineering and AI-powered buyer intelligence for DevTools

Questions this keynote answers:

Why is the developer GTM funnel so different from traditional B2B SaaS?
What are the most reliable intent signals for DevTool sales and marketing?
How can GTM teams reduce pipeline leakage and identify hidden buyers?
Which developer activities (CLI, GitHub, docs usage) actually predict revenue?
How can AI and revenue intelligence reshape pipeline generation for developer-first companies?

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For anyone in B2B SaaS, sales, or marketing, these insights go beyond developer tools. You’ll hear about GTM strategy, revenue intelligence, pipeline generation, account-based marketing, intent data, and demand generation—critical levers for building scalable growth in competitive SaaS markets.

#DeveloperTools #DevGTM #RevenueIntelligence #IntentSignals #PipelineGeneration #SalesStrategy #B2BSaaS #GTMStrategy #DemandGen