Building a Culture of Generosity: The Veritus Way of Donor-Centered Fundraising

In this episode of the Nonprofit Exchange, I had the pleasure of speaking with Jeff Schreifels, a seasoned expert in nonprofit leadership and fundraising. Jeff, the principal of Veritas Group and co-author of "It's Not Just About the Money," shared his journey into the world of philanthropy, which was deeply influenced by his father's commitment to giving, even during tough times.



We explored the misconception that fundraising is solely about money. Jeff emphasized that true philanthropy is about building authentic relationships with donors and understanding their passions and interests. He highlighted the importance of viewing donors as key stakeholders in the mission of a nonprofit, rather than just sources of funding.



Jeff also addressed the challenges many nonprofits face with their boards and the need for clear expectations and training around fundraising. He pointed out that while board members may have passion, they often require guidance to effectively contribute to fundraising efforts.



Throughout our conversation, we discussed the shift from transactional to transformational fundraising, stressing that successful fundraising is about creating meaningful connections with donors. Jeff shared practical steps for nonprofit leaders to foster a donor-centered culture, including embracing the idea that staff and donors are integral to the mission.



This episode serves as a powerful reminder that fundraising is not just about chasing dollars; it's about inspiring generosity and building lasting relationships. For those interested in learning more about Jeff's work and accessing valuable resources, I encourage you to visit Veritas Group's website at veritasgroup.com.



Thank you for joining us on this journey of transforming vision into reality in the nonprofit sector!





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