A New Era of Loyalty: Powering the Future of Customer Experiences | NAMLS25 Case Study
Автор: Assemble Peer Intelligence
Загружено: 2025-11-17
Просмотров: 7
How is loyalty evolving in a world where customers expect seamless, personalized experiences? In this NAMLS 2025 keynote, Lowe’s VP of Customer Marketing & Loyalty Amanda Bailey shares how AI, omnichannel innovation, and empowered customer journeys are reshaping loyalty for the modern era.
Bailey shares how Lowe’s is redefining loyalty through a data-driven, customer-first strategy that blends physical and digital experiences into a unified, empowering journey. She highlights how AI and modern digital tools are strengthening value propositions, deepening insights, and enabling more personalized and proactive engagement.
This session offers marketing leaders a roadmap for building trust, navigating rising customer expectations, and shaping loyalty programs that deliver lasting impact across every channel.
Key insights include:
Leveraging AI and digital tools to enhance innovation and generate deeper customer insights
Creating meaningful omnichannel experiences that blend in-store and online interactions
Shifting from engagement to empowerment as customers expect brands to anticipate needs and support decision-making
Tackling challenges in data privacy, AI engagement, and evolving expectations to build long-term trust and loyalty
About NAMLS:
The North American Marketing Leadership Summit brings together senior marketing executives to explore modern strategies, customer-centric transformation, and the technologies shaping the future of brand loyalty and engagement.
Learn more at https://www.executiveplatforms.com/na...
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